INCREASE PATIENT ACQUISITION
MAXIMIZE SALES
IMPROVE CLINIC PRODUCTIVITY
OWNING AN AESTHETIC PRACTICE ISN'T EASY
In this saturated industry your potential patients have nothing but options. Many clinic owners and solopreneurs find owning a med spa overwhelming because they’re wearing so many different hats, and find themselves challenged with...
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Team motivation & morale
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Reaching revenue goals
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Staff compensation & incentives
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Meeting retail sales targets
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Patient acquisition & retention
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Streamlining clinic procedures
Leisa provides ongoing strategic support and customized training seminars to assist aesthetic practices meet their business objectives and bottom line goals.
Mistakes in this industry can be financially crippling. Investing in a practice support coach not only gives you confidence, but brings clarity to decision making, saving you money in the long run.
AFFORDABLE SUPPORT
The key is to work smarter, not harder. Leisa will help you streamline your procedures by providing tailored assistance and advice so you feel at ease about the future of your business.
CUSTOMIZED SOLUTIONS
With projected economic instability comes fear and uncertainty. The key is identifying strategies to remain on a positive growth trajectory, even during slower months.
FUTURE PROFITABILITY
MEET LEISA KRAUSS
A.K.A. THE BITCH'N BEAUTICIAN
PRACTICE CONSULTANT
AESTHETIC INDUSTRY SPEAKER
MOTIVATIONAL SALES TRAINER
PROFIT STRATEGIST
Leisa Krauss has been in the medical aesthetic industry for over 25 years – bringing honesty, expertise, humour, and a plethora of industry skills to both her patients and her clients. She’s worked alongside and assisted top Laser Surgeons, Aesthetic Physicians, and leading Dermatologists. She’s held positions in almost every area of the industry including Laser Technician & Physician Assistant, Clinical Educator, Laser Program Development, Sales, Management, and most recently Clinic Mergers & Acquisitions.
During her career she’s treated thousands of patients, worked with hundreds of clinics, and managed numerous aesthetic teams. Leisa started Vanity Empire Consulting Inc. in 2013 and is passionate and obsessed with supporting her clients in building highly successful and profitable cosmetic practices.
You may recognize her from her educational & no BS posts on instagram or from the new hit podcast, The Aesthetic Coaches Quarter…
Her clients call her Lees (Lease) but she’s better know as “The Bitch’n Beautician”.
MEET CHRISTINE
CEO OF GOLD RAVEN STUDIO
IG @GOLDRAVENSTUDIO
GRAPHIC & WEB DESIGN
MARKETING & BRANDING
CONTENT CREATION
CERTIFIED STORYBRAND GUIDE
Christine is a Marketing Master and Design Veteran. Her 24 years of experience has bolstered her ability to optimize and enhance conversion-driving content for her clients. Not only does she have a keen eye for the medical aesthetic space, but she’s also an absolute wizard when it comes to understanding her client’s needs.
Christine's clients love her straight-shootin’ attitude and honesty when it comes to what really works and what doesn't for aesthetic clinics. She takes her client's visions and blows them up beyond their wildest expectations.
Christine's focus is positioning her clients as industry experts and creating key differentiation points to set them apart from their competition. By applying her StoryBrand expertise, Christine will revolutionize your brand and make you the only choice!
Leisa is passionate about sharing her trade secrets and knowledge with others through expert support and training.
HERE'S WHAT LEISA'S CLIENTS ARE SAYING
I've had the opportunity to work with Leisa on some practice management consulting sessions and presentations she has done for Clarion and our customers. She has been
outstanding. I find Leisa to be very professional, knowledgeable with a keen eye to understand why some practices are successful and others are not. She is able to deliver this message in a direct but entertaining manner. I would without hesitation recommend Leisa and look forward to continuing our work with her.
Kevin Noseworthy
Director of Sales,
Medical Aesthetics, Clarion Medical Technologies
Leisa is an amazing business coach who has and will continue to be instrumental in transforming my aesthetic clinic. She is a visionary leader who embodies passion, fire and inspiration in every aspect of her work. From our very first interaction, it was evident that Leisa possesses a deep understanding of the unique challenges and opportunities within the aesthetic industry. Her knowledge and expertise have provided invaluable guidance, helping me to navigate the complexities of running a successful clinic during more challenging times. Thank you Leisa, for your ability to motivate, encourage and install a sense of confidence and resilience in both my team members and I. ❤
Natasha
Owner, CNP/OHP, Aesthetician
Natology
Thank you Leisa for SUCH an informative, practical yet highly entertaining session. It was full of "ahah" moments and plenty of laughs. You are a true GEM in this industry and my whole team thoroughly enjoyed your session!
Dr. Amane, M.D.
Owner, Luma
Leisa is one of a kind! She is an industry leader with vast experience in all aspects of aesthetic medicine. This allows her to understand your business on all levels and give you invaluable advice that will improve every facet of your practice. We currently meet biweekly and she uses every opportunity to evaluate my existing practice and the challenges I am facing, while giving practical instruction that pays off immediately!
She has been what I’ve needed to take my team to the next level. Our company recently completed one of her workshops and we were blown away with how much value she was able to add to our aesthetic team. It was beneficial to our managers, most experienced treatment providers, as well as staff members new to this industry. We were left inspired, motivated, and enthusiastic going forward!
I look forward to furthering our aesthetic expertise and know we are in the best hands with her mentorship and guidance. Leisa, you are exceptional. ☺️
Thank you for everything!
Lethbridge Plastic Surgery & Aesthetics
I'm writing this recommendation for Leisa Krauss to share how impressed I was with her support as a consultant and speaker at a recent educational event in Calgary.
Leisa was professional and attentive. She made me feel comfortable with my decision early on. Her style of honesty, relationships to 'real' issues and humour was a refreshing approach to what could have been just another talk about the beauty industry.
Her experience in both consultative sales and hands-on technical experience was quickly realized by the entire room, which made her credible, couple that with her passion for the topic combined with pure in-your-face hilarity at points in the talk and the audience seemed to want more. It was a hit!
Jason 'Jay' Friesen
VP of Sales, Plasmatology Group
SERVICES FOR PRACTICE GROWTH
TRAINING WORKSHOPS
It's imperative that you have every aspect of your practice firing on all cylinders to make your practice the obvious choice potential patients. Leisa delivers all-inclusive, strategic sales training workshops to have your clinic and team running at peak performance.
KEYNOTE SPEAKING
Leisa’s passion comes to life when sharing and delivering her industry tips and pearls of wisdom. Her stories and analogies are not only relatable, they are key examples for achieving aesthetic business success.
AESTHETIC BUSINESS ASSESSMENTS
Schedule an Aesthetic Business assessment and enjoy a strategic planning session with Leisa. This session is designed to celebrate the things in your practice that are working well, gain clarity for future decisions, define objectives, and find opportunities for improvement.
CONSULTING SESSIONS
Wherever you are in the stages of your Medical Aesthetics Practice; Leisa will assist and support you. Leisa offers Aesthetic Business consulting that is specifically tailored to ensure you are maximizing your growth and potential in the industry.
TOP REQUESTED SERVICES
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Motivational Sales Training
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Retail Sales Training
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Staffing and Compensation Plans
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Purchasing and Open House Events
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Money Making Memberships
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Service Menu and Treatment Packages
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Building a Positive Clinic Culture
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Contractual Aagreements
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Technology and Skin Care Investments
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Key Performance Indicators
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Closing on Consultations
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Sensory Sales
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Patient Relationship Development
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5-Star Patient Experience
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Website Design
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Marketing and Branding
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Messaging Strategies and Copywriting
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Lead Generation
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Print Collateral (brochures, business cards, etc)
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Email Sales Campaigns / Funnels
... and more
It's time to get rid of what isn't working in your practice and adopt new strategies to achieve sustainable growth.
CREATE THE BUSINESS SUCCESS AND CLINIC IMAGE YOU'VE ALWAYS WANTED
1. Schedule A Discovery Call
Whether you are in the initial stages of planning & opening a Medspa or have an existing Aesthetic Practice that you need to build and scaling, Leisa provides a complimentary discovery call to gain insight into how she can best support your individual needs.
2. Get A Tailored Plan
Leisa will work with you to design a customized consulting plan to maximize your growth in the industry. She'll put her in-clinic experience, methods and tools to work to provide effective solutions that hundreds of MedSpa’s have benefited from.
3. Be An Industry Leader
Transform your practice into a successful, rave-worthy industry giant and achieve the growth you have always desired.
LEISA IN THE MEDIA
The Aesthetic Coaches Quarter is a spicy, new podcast featuring an international cast of five experts – educating Medical Aesthetic, business owners, and representatives in the industry on best business practises and a way to make you and your clinic stand out. At only a quarter of an hour to debate, you can’t afford to miss these valuable 15-minute opinion battles where the end result is always pure gold .
"Amazing advice! Can't agree more on all accounts."
- VITALITY CAMROSE
"Highly recommend!
The best podcast in the medical aesthetic space. Love this crew, so informative! Don't pass this one up!"
- DEAN